Whether it is business as usual or a crisis situation, Joy can help you find the right words.
One of Joy’s unique talents is her ability to empower executives and their team to manage their messaging with confidence and clarity. If you or your clients need assistance defining your key messages, Joy is the right personal coach to help you increase or decrease your publicity. As the media relations expert many PR people hire to coach their clients, Joy works closely with C-Suite executives or other consultants to make sure the right messages are delivered to your target audiences.
Working with Your Team
When working with your company or organization, Joy Shikaze’s objective is to utilize and build on successful resources and tactics you have already used in your media relations and communication strategy. Based on a thorough review of what you have accomplished to date, Joy builds on your strengths, refines certain areas to better meet audience needs and reduces or eliminate effort into areas where there is little effectiveness. Her goal is to ensure that all media relations is creative, consistent and meets audience needs while supporting your strategic direction. At the same time, this approach will direct available resources and key messages to where they can generate the greatest impact.
Working with other PR Consultants
As the media expert that other PR people turn to for advice and help, Joy has worked with numerous PR consultants and corporate communications staff to help them refine their media messages. Joy uses a proven communications approach, known as the RACE formula (Research, Analysis, Communication and Evaluation) to help clients determine their target audiences and the key message they want to deliver. Then, we recommend the most effective means of reaching the audience through media, publications, advertising, corporate communications or a combination of programs.
Click here to request Key Message Coaching services.