Are you looking for a media training option that doesn’t take you out of the office for the day?
Do you have a large number of staff who require media training?
We have the solution for you!
“Demystifying the Media”
New interactive online media relations workshop, designed as a Introductory and/or Refresher Course.
This course can be specifically customized for your industry and team.
Experience is the best teacher. After taking this interactive online media relations workshop, you will never watch the news the same way again!! Over the course of running any organization, there are many individuals who work with the media on a daily basis. However, the majority of people deal with the media sporadically, often with months or years between contact.
At the end of the ten modules you will know how to:
- Build relations with key media contacts
- Determine what is news
- Deliver the most effective messages, in the correct format, to the various types of media
- Target your message to guarantee your organization’s message gets heard
- Interview tips to avoid the “off the record” situations because nothing is “off the record”
….and much, much more!
Who should take this online course?
Everyone from the CEO to the frontline customer service workers.
Additional benefits of online media training is that it allows companies to more effectively and efficiently train their employees in a cost effective manner. E-learning provides flexibility in their training schedules, so participants can maximize their productivity and boosts their confidence when dealing with the media. When the entire team understands that a consistent message and professional approach is crucial in building both long and short-term relations with the media, your organization reaps the benefits and you become a leading expert in your industry. Companies that invest the most in employee training also receive the most return on investment in all areas of their business.
For the past 20 years, Joy Shikaze, APR has helped hundreds of organizations “Demystify” the Media and get their story told through customized media training workshops. Click here to read more about Joy.