Don’t Get Lost in the Crowd
– Begin with a Communications Plan
With so many similar businesses and non-profit organizations competing for attention in today’s marketplace, it is easy to get lost in the crowd. By creating a communications plan, which includes the successful R.A.C.E. (Research, Analysis, Communications and Evaluation) formula, you can focus on delivering a consistent message that is heard by all your key stakeholders. In this session, you will discover that designing and delivering an effective communications strategy requires careful planning and an on-going team effort.